Produced for British asset management and private wealth company Schroders, 'Beyond Profit' aims to supplant the formula of brand communications strategy typical of the investment sector.
Challenging viewers to consider financially committing to businesses with a greater long-term purpose, Rizzello crafted a campaign that looks beyond the immediate gains of today for a more economically stable future. The video provided here gives some idea of a wider project that launched across 35 countries, increased web traffic by 600% and elevated Schroders to 5th place in the global ESG brand rankings.
'Beyond Profit' stemmed from a creative decision that paid off handsomely for both brand and producer in a particularly competitive sector, while sacrificing nothing in terms of video style and flair.
