Capturing a Moment: The UK Top 50 2025 Launch
Each spring, the UK’s brand and corporate film community gathers to celebrate something quietly powerful: a sector that, though often overlooked, plays a vital role in how businesses, public bodies, and nonprofits communicate with the world.
The 2025 edition of the UK Top 50, delivered in partnership with EVCOM, reveals a sector that continues to evolve and expand despite unpredictable economic pressures. For many in the brand film community, the past year has added up to a defining moment in terms of both business and craft. The data supports that claim, painting a year of trends and tension on a stretching canvas.
Overseas video sales rose by 33.5%, while the proportion of revenue from exports jumped to over 42%, which in a post-Brexit world is a remarkable stat for what are often small, agile companies. This year’s list also reflects broader shifts: the growing demand for documentary-style storytelling, the rise of AI in production workflows, and an industry-wide push for efficiency without compromising on craft. You can read our graphic-driven summary of some of this year’s headlines here.
Originally known as The Corporate 50, the list began life under Televisual, providing a much-needed benchmark for business performance in a creative corner of the screen industries. When the baton passed to Moving Image - later joined by our EVCOM partners - we set out to preserve its analytical rigour while expanding its reach and relevance. The result is a report that doesn’t only rank production heft but illuminates the shape and state of the sector.
We’re now in our third edition of a UK Top 50 housed under the Moving Image tent, and the second year we’ve launched the report in person at Shoreditch’s Close-Up Cinema, right in the heart of The City. What began as a digital-only initiative has grown into a genuine moment of community, bringing together producers, clients, agencies, and industry watchers.
More companies are submitting, more people are attending. As this trend continues, only good things can come for both producers and the brands they work with. After all, wide perspectives have forever shaped stronger stories. The British Film Institute’s presence at the 2025 event speaks volumes about how far the sector has come, and their recent write-up explores the cultural and commercial significance of the list. It’s both an insightful and academically grounded assessment, which you can read here.
As most of you reading this will appreciate, it can be hard to capture the lightning of an event or message in a bottle. But sometimes it’s very easy too. Hopefully the short film above gives a few glimpses as to why the Top 50 continues to matter, and why you should take part if you haven’t before.
You can download the full UK Top 50 2025 report here.
Note on the UK Top 50:
The UK Top 50 uses a data-driven approach, underpinned by over 60 variables per company, and cross-checked against public records. It blends quantitative analysis with qualitative insight, using snapshots of revenue, peer recognition, volume of work, and awards success to give a well-rounded view of scale and creativity across the comms sphere.
